The influence of socio-cognitive traits on green innovation adoption: evidence from a survey of chinese manufacturing firms
1 School of Innovation and Entrepreneurship,Shandong University,Qingdao 266237,China
2 Shanghai Research Center for Reform and Development of State-owned Assets and State-owned Enterprises, Shanghai, 201401, China
3 Zhejiang Development & Planning Institute, Hangzhou, Zhejiang, 310005, China
2 Shanghai Research Center for Reform and Development of State-owned Assets and State-owned Enterprises, Shanghai, 201401, China
3 Zhejiang Development & Planning Institute, Hangzhou, Zhejiang, 310005, China
Abstract
This study investigates the impact of entrepreneurs' socio-cognitive traits (self-efficacy, entrepreneurial alertness, and risk tolerance) on firms' green innovation adoption, specifically the decision to enter an eco-industrial park. Using survey data from 409 manufacturing firms in Jieyang, China, we find that self-efficacy and risk tolerance significantly increase the likelihood of firms entering the eco-industrial parks, while entrepreneurial alertness has no significant effect. Moreover, the positive effects of self-efficacy and risk tolerance are negatively moderated by the degree of decision power dispersion in firms and family ownership. These findings highlight the importance of considering entrepreneurs' individual characteristics and organizational contexts in understanding firms' green innovation strategies. This study contributes to the literature on green innovation adoption and ecoindustrial parks by providing new insights into the micro foundations of firms' environmental decisions.
Keywords
eco-industrial parks; green innovation adoption; socio-cognitive traits