Pro-environmentalism behavior, organizational pressure, sustainable information technology initiatives and financial performance of malaysian service firms

Noor Ismawati Jaafar, Ainin Sulaiman, Suhana Mohezar Ali

Department of Operations and Management Information Systems, Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, MALAYSIA


Many firms are beginning to use sustainable Information Technology (IT) initiatives in their daily operations. The usage is generally associated with several factors, among them pro- environmentalism behavior and organizational pressure. Furthermore, the usage of sustainable IT initiatives has been considered to have influenced the financial performance of firms. Hence, this paper seeks to examine the factors associated with sustainable IT usage and their impact on the financial performance of three- hundred and twenty-eight Malaysian services firms. Structural equation modeling was used and it was found that pro- environmentalism behavior and organizational pressure are associated with the usage of sustainable IT initiatives by organizations and that there is a correlation between pro-environmentalism behavior and organizational pressure. In addition, there is also sufficient empirical evidence to support a relationship between sustainable IT initiatives usage and financial performance.


financial performance; information technology; Malaysia; organizational pressure; pro-environmentalism behavior; sustainable environment; service firms

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